Having your Amazon account suspended can be avoided. We’ve outlined several precautions you can take to avoid this traumatic encounter in the section below;
Understand Amazon’s key business Concepts
As an Amazon seller, if you want to be successful in the Amazon marketplace, you should first comprehend and adhere to the company’s rules.
Customers’ ownership, preoccupation, consistently high standards, and trustworthiness stand out as the guiding characteristics in the event of the Amazon account suspension. They assist sellers in the area in understanding how Amazon operates as a cohesive group.
Pay Attention to Performance Metrics
Amazon has strict standards for achieving its performance metrics, which are based on its founding principles of leadership and management. A suspension won’t be a problem if you manage to keep up your performance metrics.
Here seem to be three of the most important metrics to monitor:
Order defect rate: This metric assesses your online store’s capabilities to provide a positive user experience. It comprises three parts: the A-Z guarantee complaint rate, the negative customer feedback rate, and the service fee rate over long- and short periods.
On-time delivery: Orders that were self-fulfilled and delivered on time to customers.
Late shipment rate: When self-fulfilled orders haven’t even been confirmed as having been dispatched by the estimated ship date, this is the percentage of those orders.
Maintain Supervision Over Your Listings
The fact that many sellers can sell the same thing on Amazon doesn’t make it impossible for a listing rewrite to happen. This occurs whenever a detail page for each of your products contains information not provided by you; rather, it was upgraded by Amazon or the other seller and is displayed on the page.
Consider the possibility that someone with authority over your details page updates your product picture, descriptions, or title without your knowledge. Customers may receive the wrong product as a result of this modification.
This could result in a temporary suspension of your account if Amazon receives customer complaints regarding “missing things” or “sending the wrong items.”
Online stores must guarantee that all of their Amazon ASINs are periodically audited to keep track of this. Your online store will look more professional if you do this.
In addition, listing some products on Amazon necessitates getting Amazon’s approval beforehand. If you find out that one of your items is prohibited, you can avoid a temporary suspension by taking it off the chart.
Enhance Your Ability to Communicate
If you want to avoid suspension, all you have to do is be open and honest throughout the procedure. Amazon policy warnings on your account should be your priority if you want to stay on Amazon’s radar. If you receive an email reminding you to look at a customer complaint, do so.
This will improve your connection with Amazon’s policy team, but it will help you identify products that may need to be removed from your Amazon store.
Asking for feedback from your clients frequently can help prevent suspensions in the first place by ensuring that you are providing a high level of customer service or experience in the long run.
Do Not Wait for Amazon to Contact You
Before Amazon needs to contact you, you need to be able to discover any concerns with your seller account and alert Amazon of them.
By doing so, you’ll establish your credibility as a merchant and demonstrate that you’re aware of the issue in your account. You should be prepared to contact your Amazon account manager if you get that suspended notification immediately.
Piggybacking Isn’t Acceptable
Don’t piggyback on common product concepts if you want to escape Amazon’s negative side. Piggybacking is the act of joining in on the success of another seller’s listings by becoming an additional vendor. The goal is to prevent having to go through a long setup process.
Amazon isn’t the only one paying attention to this. Sellers can flag you as a fake if they see you piggybacking on their listings. You may discover people endorsing this method, don’t be astonished if your Amazon account becomes suspended.